Metiri

2021

Logo Design, Branding, Marketing

About The Project

Metiri is a digital dashboard used to track and visualize traffic, pedestrian, and weather data. The goal is to improve roadway safety for both drivers and pedestrians through data collection and tracking. I was tasked with creating a logo for the Metiri product, as well as informational brochures to be used by the sales team in the field.

Logo Design

The Metiri logo was a clean sheet design, with no existing logo or branding to consider. I reported to the engineering and development team for this part of the project. During the logo process, I played with bold colors and themes of data visualization. The final logo consists of a stylized ‘M’, which is smooth and rounded to symbolize the simple and intuitive nature of the Metiri platform. The dot represents a single data point; the basic building block of the charts on the dashboard. The logo is bold and distinct, while channeling a sleek and “future-oriented” design; adhering to the engineering team’s criteria.

Sales and Marketing Material

Whenever a new product is released, it is important for the sales team to have informational materials to show prospective customers. For this part of the project, I worked with the sales team to create an informational sales brochure detailing the capabilities of the Metiri platform. The brochures can be printed out and handed to customers, or used presentation-style in a larger group setting. I created the text, layout, icons and some of the infographic illustrations. The brochures also feature screenshots of the Metiri dashboard. I also created a mockup for the Metiri login screen, as well as some mockups of the packaging design for the Metiri software.